Frequently Asked Questions

Having a website is not enough these days. The internet is one of the most competitive spaces and everyone is competing for customers online. A website serves as the foundation for your online marketing presence. But it is just that, a foundation. Promotion of your website through other digital marketing channels is important to set your business apart and give you every opportunity to attract customers.

SEO is the implementation of tactics that optimize your website to rank for specific keyword searches on Google and other search engines. Using SEO tactics, such as keywords, meta descriptions, and links, makes your content stand out to search engine algorithms as relevant information and ultimately improves your ranking. Ranking higher leads to increased traffic and consumer trust.

There are two main factors that go into SEO: On-page optimization and Off-page optimization.

On-page optimization is is anything you do on your own website. We configure the content and information on your website to rank for specific keyword searches. This might include things like updating meta tag information, adjusting content on specific pages, or configuring your website with a blog in order to promote content.

Off-page optimization is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, a guest blog, a press release, and includes work we do to promote your website.

Earning SEO rankings do not happen overnight because there are many other competitors that are either better positioned or have been putting in SEO efforts for a longer period of time. But, once your website starts to see increased rankings, traffic will increase and grow each month as we continue to add relevant content and information that leads back to your website.

Ranking improvements can take anywhere from 3-6 months, with lasting effects generally coming in at around one year. SEO rankings, if maintained, will continue to improve over time and will create lasting ROI.

Pay-Per-Click Advertising is when you place ads on search engines or other websites to drive traffic to your website. You are only charged when someone clicks on your ad. You get to choose the age and location of your target customers, the keywords that your customers typically search, and the amount you want to spend. It’s also easy to track and measure. Unlike an SEO campaign, PPC ads generate traffic almost immediately. However, PPC campaigns are more expensive because you are paying to be placed in front of a customer, rather than hoping to be found in search results.

We configure your ad campaigns to drive the right customers to your website, ensuring that your budget is not being wasted. We monitor and make changes to your campaign to drive down the cost-per-click, increase your click-through-rate, and increase your call rates. We test different variables and ad formats to find the best combination. And we get data instantaneously that tells us whether our advertising is working or not and how we can make adjustments to make sure that it is performing better.

Meta Ads (Facebook & Instagram) are when you place ads on Facebook and/or Instagram to drive traffic to your website. You are charged for impressions when Meta serves your ad to your target audience. You get to choose the age and location of your target customers, the keywords that your customers typically search, and the amount you want to spend. It’s also easy to track and measure. Unlike an SEO campaign, Meta ads generate traffic almost immediately. However, Meta campaigns are more expensive because you are paying to be placed in front of a customer, rather than hoping to be found in search results.

We configure your ad campaigns to drive the right customers to your website, ensuring that your budget is not being wasted. We monitor and make changes to your campaign to drive down the cost-per-impression, increase your click-through-rate, and increase your call rates. We test different variables and ad formats to find the best combination. And we get data instantaneously that tells us whether our advertising is working or not and how we can make adjustments to make sure that it is performing better.

As a rule of thumb, general marketing expenditures are recommended to be around 7-10% of overall revenue, with at least half of that being allocated to digital marketing. One of the most important numbers is determining what the return-on-investment is of any marketing investment. The only wrong amount to spend on digital marketing efforts is $0. Doing something is much better than doing nothing at all.

A blog is always a great way to provide value and build trust with customers. They’re low cost to run and maintain, position you as a market or thought leader, help you rank for certain keywords or phrases, improve traffic, and provide material for your social media channels.